The effect of search channel elimination on purchase incidence, order size and channel choice

International Journal of Research in Marketing

Volumn 31, Issue 1, 2014, Pages 49-64

  Konuş, Umut ^a   Neslin, Scott A ^b   Verhoef, Peter C ^c  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b DARTMOUTH COLLEGE   (United States)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Catalog shopping; Customer relationship management; Internet; Multichannel; Panel data analysis; Retailing

Indexed keywords

EID: 84897597057     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2013.07.008     Document Type: Article

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