The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

Journal of Retailing

Volumn 91, Issue 2, 2015, Pages 272-288

  Melis, Kristina ^a   Campo, Katia ^a   Breugelmans, Els ^a   Lamey, Lien ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Grocery shopping; Multi channel retailing; Online buying experience; Online store choice; Store loyalty

Indexed keywords

EID: 84929294394     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.12.004     Document Type: Article

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