The importance of non-linear relationships between attitude and behaviour in policy research

Journal of Consumer Policy

Volumn 30, Issue 2, 2007, Pages 75-90

  van Doorn, Jenny ^a   Verhoef, Peter C ^a   Bijmolt, Tammo H A ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Attitude extremity; Loyalty programs; Organic products; Privacy concerns; Spline regression

Indexed keywords

EID: 34248995464     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-007-9028-3     Document Type: Article

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