Evaluating promotional activities in an online two-sided market of user-generated content

Marketing Science

Volumn 31, Issue 3, 2012, Pages 406-432

  Albuquerque, Paulo ^a   Pavlidis, Polykarpos ^a   Chatow, Udi ^b   Chen, Kay Yut ^b   Jamal, Zainab ^b  

^a UNIVERSITY OF ROCHESTER   (United States)

^b HEWLETT PACKARD COMPANY   (United States)

Author keywords

Demand modeling; Online marketing; Two sided markets; User generated content

Indexed keywords

EID: 84861653525     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0685     Document Type: Article

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