The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service

Marketing Science

Volumn 29, Issue 4, 2010, Pages 690-700

  Nam, Sungjoon ^a   Manchanda, Puneet ^b   Pradeep, Pradeep K ^c  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

Contagion; Hazard models; Hightechnology; New product adoption; Service quality; Services; Social networks; Word of mouth

Indexed keywords

EID: 77958530685     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0550     Document Type: Article

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