The Impact of Different Touchpoints on Brand Consideration

Journal of Retailing

Volumn 91, Issue 2, 2015, Pages 235-253

  Baxendale, Shane ^a   Macdonald, Emma K ^a,b   Wilson, Hugh N ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Advertising; In store communications; Integrated marketing communications; Retailing; Word of mouth (WOM)

Indexed keywords

EID: 84929295629     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.12.008     Document Type: Article

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