Dynamic effects of social influence and direct marketing on the adoption of high-technology products

Journal of Marketing

Volumn 78, Issue 2, 2014, Pages 52-68

  Risselada, Hans ^a   Verhoef, Peter C ^a   Bijmolt, Tammo H A ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Adoption; Dynamic modeling; High technology products; Social influence

Indexed keywords

EID: 84892492952     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0592     Document Type: Article

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