Perspective: A Review of Marketing Research on Product Design with Directions for Future Research

Journal of Product Innovation Management

Volumn 33, Issue 3, 2016, Pages 320-341

  Luchs, Michael G ^a   Swan, K Scott ^a   Creusen, Mariëlle E H ^a  

^a William and Mary   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; DESIGN; INDUSTRIAL RESEARCH; MARKETING;

DESIGN IMPLICATIONS; INDUSTRY PRACTICES; KNOWLEDGE DEVELOPMENT; MARKETING RESEARCH; PERFORMANCE MANAGEMENT; POTENTIAL IMPACTS; PRODUCT DESIGN PROCESS; RESEARCH OPPORTUNITIES;

PRODUCT DESIGN;

EID: 84938153831     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12276     Document Type: Conference Paper

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