The different roles of product appearance in consumer choice

Journal of Product Innovation Management

Volumn 22, Issue 1, 2005, Pages 63-81

  Creusen, Mariëlle E H ^a   Schoormans, Jan P L ^b  

^a FACULTY OF INDUSTRIAL DESIGN ENGINEERING   (Netherlands)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; MARKETING; OPTIMIZATION; PRODUCT DEVELOPMENT; PURCHASING; QUALITY CONTROL;

APPEARENCE; CONSUMERS; NEW PRODUCT DEVELOPMENT (NPD); PRODUCT VALUE;

PRODUCT DESIGN;

EID: 13244260968     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2005.00103.x     Document Type: Review

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