Marketing-industrial design integration in new product development: The case of China

Journal of Product Innovation Management

Volumn 28, Issue 3, 2011, Pages 360-373

  Zhang, Dan ^a,b,c   Hu, Peng ^a,b,c   Kotabe, Masaaki ^a,b,c  

^a RENMIN UNIVERSITY OF CHINA   (China)

^b TEMPLE UNIVERSITY SCHOOL OF MEDICINE   (United States)

^c TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ANALYSIS OF DATA; CONCEPTUAL FRAMEWORKS; CURRENT LEVELS; FUNCTIONAL INTEGRATION; FUNCTIONAL UNITS; FUTURE RESEARCH DIRECTIONS; INDUSTRIAL DESIGN; MANAGERIAL IMPLICATIONS; NEW PRODUCT DEVELOPMENT;

INDUSTRY; INTEGRATION; MANAGEMENT; MANAGERS; MARKETING; PRODUCT DESIGN; PRODUCT DEVELOPMENT; RESEARCH;

INTEGRAL EQUATIONS;

EID: 79952492083     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00803.x     Document Type: Article

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