Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction

Journal of Product Innovation Management

Volumn 24, Issue 2, 2007, Pages 101-116

  Kaplan, Andreas M ^a   Schoder, Detlef ^b   Haenlein, Michael ^c  

^a ESSEC BUSINESS SCHOOL   (France)

^b UNIVERSITY OF COLOGNE   (Germany)

^c ESCP EUROPE   (France)

Author keywords

[No Author keywords available]

Indexed keywords

CATEGORY CONSUMPTION FREQUENCIES; CUSTOMIZED PRODUCTS; LATENT CLASS ANALYSIS; MASS CUSTOMIZATION;

CONSUMER PRODUCTS; CUSTOMER SATISFACTION; DECISION MAKING; INDUSTRIAL RESEARCH; PRODUCT DEVELOPMENT;

INDUSTRIAL MANAGEMENT;

EID: 33847081631     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2007.00237.x     Document Type: Conference Paper

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