Strategies of innovation and lmitation of product languages

Journal of Product Innovation Management

Volumn 24, Issue 6, 2007, Pages 580-599

  Dell'era, Claudio ^a   Verganti, Roberto ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

COUNTERINTUITIVELY COMPANIES; DESIGN LANGUAGES; PRODUCT LANGUAGES; STRATEGIC DECISIONS;

CUSTOMER SATISFACTION; DECISION MAKING; MATHEMATICAL MODELS; PRODUCT DESIGN; STRATEGIC PLANNING;

INNOVATION;

EID: 35248835600     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2007.00273.x     Document Type: Article

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