Product choice and the importance of aesthetic design given the emotion-laden trade-off between sustainability and functional performance

Journal of Product Innovation Management

Volumn 29, Issue 6, 2012, Pages 903-916

  Luchs, Michael G ^a   Brower, Jacob ^b   Chitturi, Ravindra ^b  

^a The College of William and Mary   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

AESTHETIC DESIGN; ENVIRONMENTALLY RESPONSIBLE; FUNCTIONAL PERFORMANCE; PERFORMANCE TRADE-OFF; PRODUCT CHOICE; SPECIFIC VALUES; SUSTAINABLE PRODUCTS;

CONSUMER PRODUCTS; MARKETING; PRODUCT DESIGN; RESEARCH;

SUSTAINABLE DEVELOPMENT;

EID: 84867549097     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00970.x     Document Type: Conference Paper

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