The total product design concept and an application to the auto market

Journal of Product Innovation Management

Volumn 29, Issue , 2012, Pages 3-20

  Srinivasan, Raji ^a   Lilien, Gary L ^b   Rangaswamy, Arvind ^b   Pingitore, Gina M ^c   Seldin, Daniel ^d  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c J D Power and Asociates   (United States)

^d J D Power and Asociates   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AUTOMOTIVE INDUSTRY; COMMERCE; COMPETITION; CUSTOMER SATISFACTION; SALES;

AUTO INDUSTRY; COMPETITIVE ADVANTAGE; CUSTOMER EXPERIENCE; PRODUCT CHARACTERISTICS;

PRODUCT DESIGN;

EID: 84911461194     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00958.x     Document Type: Article

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