Contingent product design and marketing strategies influencing new product success and failure in U.S. and Japanese electronic firms

Journal of Product Innovation Management

Volumn 14, Issue 1, 1997, Pages 21-34

  Souder, Wm E ^a   Song, X Michael ^a  

^a UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION MAKING; ELECTRONIC EQUIPMENT; ELECTRONICS INDUSTRY; MARKETING; PERFORMANCE; SPECIFICATIONS;

DESIGN COMPATIBILITY; MARKET UNCERTAINTY; MARKETING STRATEGY; PRODUCT PERFORMANCE SPECIFICATIONS;

PRODUCT DESIGN;

EID: 0030705381     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(96)00079-3     Document Type: Article

References (36)