Forecasting the commercial attractiveness of user-generated designs using online data: An empirical study within the LEGO user community

Journal of Product Innovation Management

Volumn 31, Issue S1, 2014, Pages 75-93

  Jensen, Morten Berg ^a   Hienerth, Christoph ^b   Lettl, Christopher ^c  

^a AARHUS UNIVERSITY   (Denmark)

^b WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

MANAGEMENT;

DESIGN ACTIVITY; EMPIRICAL STUDIES; GENERALIZED LINEAR MODEL; ON-LINE COMMUNITIES; PRODUCT ADOPTION; USER COMMUNITIES; WEB 2.0 TECHNOLOGIES; WEB-BASED MARKETING;

MARKETING;

EID: 84912574581     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12193     Document Type: Article

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