Exploring robust design capabilities, their role in creating global products, and their relationship to firm performance

Journal of Product Innovation Management

Volumn 22, Issue 2, 2005, Pages 144-164

  Swan, K Scott ^a   Kotabe, Masaaki ^b   Allred, Brent B ^b  

^a The College of William and Mary   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

GLOBAL PRODUCTS; PRODUCT ATTRIBUTES; PRODUCT MARKET; ROBUST DESIGN;

DECISION MAKING; MANAGERS; MARKETING; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; STRATEGIC PLANNING; TECHNOLOGY TRANSFER;

PRODUCT DESIGN;

EID: 15544381242     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2005.00111.x     Document Type: Article

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