Customized products: A competitive analysis

Marketing Science

Volumn 24, Issue 4, 2005, Pages 569-584

  Syam, Niladri B ^a   Ruan, Ranran ^a   Hess, James D ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Competition; Customization; Game theory; Personalization; Product differentiation

Indexed keywords

EID: 29144473280     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0128     Document Type: Article

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