Determinants of customers' responses to customized offers: Conceptual framework and research propositions

Journal of Marketing

Volumn 69, Issue 1, 2005, Pages 32-45

  Simonson, Itamar ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 13244272084     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.69.1.32.55512     Document Type: Review

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