Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs

Journal of Business Research

Volumn 67, Issue 3, 2014, Pages 386-393

  Rosa, José Antonio ^a   Qualls, William J ^b   Ruth, Julie A ^c  

^a UNIVERSITY OF WYOMING   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c RUTGERS UNIVERSITY   (United States)

Author keywords

Consumer creativity; Functionality; Gender; Modality specific inputs; Novelty

Indexed keywords

EID: 84890564808     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.12.023     Document Type: Article

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