Customer involvement in new service development: An examination of antecedents and outcomes

Journal of Product Innovation Management

Volumn 26, Issue 5, 2009, Pages 536-550

  Carbonell, Pilar ^a,b   Rodríguez Escudero, Ana I ^c   Pujari, Devashish ^d  

^a Atkinson Building ^*  (Canada)

^b YORK UNIVERSITY   (Canada)

^c UNIVERSITY OF VALLADOLID   (Spain)

^d MCMASTER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

DEVELOPMENT PROCESS; EMPIRICAL EVIDENCE; INDIRECT EFFECTS; INNOVATION SPEED; MANAGERIAL IMPLICATIONS; MODERATING EFFECT; NEW SERVICE DEVELOPMENT; NEW SERVICES; OPERATIONAL DIMENSIONS; POSITIVE EFFECTS; SALES PERFORMANCE; SERVICE DEVELOPMENT; SERVICE FIRMS; TECHNICAL QUALITY; TECHNOLOGICAL UNCERTAINTY;

CUSTOMER SATISFACTION; TURBULENCE;

SALES;

EID: 67650760063     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00679.x     Document Type: Article

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