Retail channel structure impact on strategic engineering product design

Management Science

Volumn 57, Issue 5, 2011, Pages 897-914

  Williams, Nathan ^a   Kannan, P K ^b   Azarm, Shapour ^c  

^a SHELL GLOBAL SOLUTIONS INTERNATIONAL B V   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

Engineering design; Game theory; Genetic algorithms; Latent class models; Marketing; New product design; Research and development; Retail channels; Structural models

Indexed keywords

ENGINEERING DESIGN; LATENT CLASS MODEL; NEW PRODUCT DESIGN; RESEARCH AND DEVELOPMENT; RETAIL CHANNEL; STRUCTURAL MODELS;

COMPETITION; GAME THEORY; MANUFACTURE; MODEL STRUCTURES; OPTIMIZATION; PRODUCT DESIGN; PROFITABILITY; SALES;

STRUCTURAL DESIGN;

EID: 79956158943     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1326     Document Type: Article

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