Modular architectures in the marketing process

Journal of Marketing

Volumn 63, Issue SUPPL., 1999, Pages 92-111

  Sanchez, Ron ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033450711     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252104     Document Type: Article

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