Managing experimentation in the design of new products

Management Science

Volumn 44, Issue 6, 1998, Pages 743-762

  Thomke, Stefan H ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Computer Simulation; Experimentation Economics; Iterative Learning; Mode Switching; Product Design and Development; Prototyping

Indexed keywords

COMPUTER SIMULATION; COST EFFECTIVENESS; ECONOMICS; ITERATIVE METHODS; LEARNING SYSTEMS; PROBLEM SOLVING; RAPID PROTOTYPING; RESEARCH AND DEVELOPMENT MANAGEMENT; STRATEGIC PLANNING;

EXPERIMENTATION ECONOMICS; ITERATIVE LEARNING; MASS SCREENING; MODE SWITCHING;

PRODUCT DESIGN;

EID: 0032093607     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.44.6.743     Document Type: Article

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