A hierarchical Bayes model of primary and secondary demand

Marketing Science

Volumn 17, Issue 1, 1998, Pages 29-44

  Arora, Neeraj ^a   Allenby, Greg M ^a   Ginter, James L ^a  

^a NONE

Author keywords

Choice models; Demand analysis; Discrete continuous models; Gibbs sampling; Metropolis hastings algorithm; Product design; Product repositioning

Indexed keywords

EID: 0032220720     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.17.1.29     Document Type: Article

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