How integrating industrial design in the product development process impacts on company performance

Journal of Product Innovation Management

Volumn 18, Issue 1, 2001, Pages 28-38

  Gemser, Gerda ^a   Leenders, Mark A A M ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; MARKETING; PRODUCT DEVELOPMENT; PRODUCTION CONTROL;

DESIGN STRATEGY; MANAGERIAL INFERENCE;

PRODUCT DESIGN;

EID: 0035151354     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(00)00069-2     Document Type: Article

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