Linking marketing and engineering product design decisions via analytical target cascading

Journal of Product Innovation Management

Volumn 22, Issue 1, 2005, Pages 42-62

  Michalek, Jeremy J ^a   Feinberg, Fred M ^a   Papalambros, Panos Y ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ANALYTICAL TARGET CASCADING (ATC); CASCADING; DEMAND FORECASTING; ENGINEERING DESIGN;

DATA REDUCTION; DECISION MAKING; MARKETING; MATHEMATICAL MODELS; PROBLEM SOLVING; PRODUCT DEVELOPMENT; RESEARCH; TOPOLOGY;

PRODUCT DESIGN;

EID: 13144261753     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2005.00102.x     Document Type: Article

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