Product line design for consumer durables: An integrated marketing and engineering approach

Journal of Marketing Research

Volumn 48, Issue 1, 2011, Pages 128-139

  Lan, Luo ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Genetic algorithm; Marketing engineering integration; Optimization methods; Product design; Product line

Indexed keywords

EID: 79952021563     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.1.128     Document Type: Article

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