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Marketing Science
Volumn 25, Issue 5, 2006, Pages 525-537
On customized goods, standard goods, and competition
Author keywords

Competition; Degree of product customization; Game theory; Mass customization; Standard products
Indexed keywords

EID: 33750526690     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0199     Document Type: Review
Times cited : (106)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.