Ethnographies in the front end: Designing for enhanced customer experiences

Journal of Product Innovation Management

Volumn 23, Issue 3, 2006, Pages 215-237

  Rosenthal, Stephen R ^a   Capper, Mark ^b  

^a BOSTON UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ETHNOGRAPHIC RESEARCH; PRODUCT INNOVATION; SERENDIPITOUS LEARNING;

COST BENEFIT ANALYSIS; CUSTOMER SATISFACTION; DECISION THEORY; LEARNING SYSTEMS; MARKETING; PROJECT MANAGEMENT;

PRODUCT DEVELOPMENT;

EID: 33646039218     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2006.00195.x     Document Type: Review

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