Integrated product architecture and pricing for managing sequential innovation

Management Science

Volumn 57, Issue 11, 2011, Pages 2040-2053

  Krishnan, Vish ^a   Ramachandran, Karthik ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Modular upgradability; Product design and pricing; Sequential innovation

Indexed keywords

CONSUMER SURPLUS; CROSS-FUNCTIONAL; DESIGN ARCHITECTURE; DESIGN DECISIONS; EXPERIENCE DESIGN; INTEGRATED PRODUCTS; JOINT PRODUCTS; MODELING AND ANALYSIS; MODULAR UPGRADABILITY; PRODUCT IMPROVEMENT; SCIENCE AND TECHNOLOGY; SEQUENTIAL INNOVATIONS;

ARCHITECTURE; COSTS; INDUSTRY; INNOVATION; MARKETING; OBSOLESCENCE; PROFITABILITY;

PRODUCT DESIGN;

EID: 81255191022     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1391     Document Type: Article

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