The impact of product modularity on new product performance: Mediation by product innovativeness

Journal of Product Innovation Management

Volumn 28, Issue 2, 2011, Pages 270-284

  Lau, Antonio K W ^a   Yam, Richard C M ^a   Tang, Esther ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

ALTERNATIVE APPROACH; DEGREE OF FREEDOM; DESIGN ALTERNATIVES; DESIGN METHOD; DESIGN RULES; DEVELOPMENT PROCESS; DOMINANT DESIGN; EMPIRICAL STUDIES; ERROR LEARNING; IF THERE ARE; INNOVATIVENESS; KNOWLEDGE-SHARING; MODULAR PRODUCT DESIGN; NEGATIVE IMPACTS; NEW PRODUCT INTRODUCTIONS; NEW PRODUCT PERFORMANCE; PRODUCT COMMONALITY; PRODUCT INNOVATION; PRODUCT MODULARITY; SYSTEM COMPLEXITY; U-SHAPED;

COMMUNICATION; ELECTRONICS INDUSTRY; MANUFACTURE;

PRODUCT DESIGN;

EID: 79951776790     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00796.x     Document Type: Article

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