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Volumn 27, Issue 5, 2010, Pages 640-657

Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESPONSE; BODY OF KNOWLEDGE; CONSUMER BEHAVIORS; DESIGN ELEMENTS; DESIGN VALUE; ELICITATION TECHNIQUES; FUTURE DESIGNS; GROUNDED THEORY DEVELOPMENT; IN-DEPTH INTERVIEWS; INITIAL DESIGN; INTERACTIVE OBJECTS; KEY DIMENSIONS; LITERATURE REVIEWS; MARKETING MANAGER; NEW PRODUCT DEVELOPMENT; ORGANIZATIONAL CONSTRAINTS; QUALITATIVE INFORMATION; RESEARCH PROPOSITIONS; SUSTAINABLE COMPETITIVE ADVANTAGES; VALUE-BASED MODELS;

EID: 77954440380     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00742.x     Document Type: Article
Times cited : (147)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.