Seeing is believing (too much): The influence of product form on perceptions of functional performance

Journal of Product Innovation Management

Volumn 28, Issue 3, 2011, Pages 346-359

  Hoegg, Joandrea ^a,b   Alba, Joseph W ^a,b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DESIGN EFFORT; FEATURE FUNCTION; FEATURE INFORMATION; FUNCTIONAL PERFORMANCE; MARKETING COMMUNICATIONS; OBJECTIVE INFORMATION; PRODUCT DEVELOPERS; PRODUCT FORMS;

EID: 79952511589     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00802.x     Document Type: Article

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