An experimental investigation of valuation change due to commonality in vertical product line extension

Journal of Product Innovation Management

Volumn 18, Issue 4, 2001, Pages 219-230

  Kim, Kilsun ^a   Chhajed, Dilip ^b  

^a Sogang University   (South Korea)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Commonality; Consumer evaluation; Experimental study; Identical feature levels; Product line extensions

Indexed keywords

CONSUMER PRODUCTS; PRODUCT DESIGN;

VERTICAL PRODUCT LINE EXTENSIONS;

PRODUCT DEVELOPMENT;

EID: 0035400107     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(01)00093-5     Document Type: Article

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