The "right" consumers for better concepts: Identifying consumers high in emergent nature to develop new product concepts

Journal of Marketing Research

Volumn 47, Issue 5, 2010, Pages 854-865

  Hoffman, Donna L ^a   Kopalle, Praveen K ^b   Novak, Thomas R ^c  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

Concept development; Dispositional innovativeness; Information processing; Lead users; New products; Personality traits

Indexed keywords

EID: 77955643330     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.5.854     Document Type: Article

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