Feature fatigue: When product capabilities become too much of a good thing

Journal of Marketing Research

Volumn 42, Issue 4, 2005, Pages 431-442

  Thompson, Debora Viana ^c   Hamilton, Rebecca W ^c   Rust, Roland T ^a,b,c  

^a Department of Marketing ^*  (United States)

^b Center for Excellence in Service   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28444493029     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.4.431     Document Type: Review

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