Product development for the BoP: Insights on concept and prototype development from university-based student projects in India

Journal of Product Innovation Management

Volumn 29, Issue 1, 2012, Pages 52-69

  Viswanathan, Madhubalan ^a   Sridharan, Srinivas ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVANCED ECONOMIES; BASE OF THE PYRAMIDS; CONSUMER WELFARES; INNOVATIVE PRODUCT DEVELOPMENT; MARKET ECONOMIES; MARKET-BASED APPROACH; NEW PRODUCT DEVELOPMENT; PRACTICAL GUIDELINES; PROTOTYPE DEVELOPMENT; RESEARCH PROPOSITIONS; STUDENT PROJECT;

COMMERCE; ECONOMICS;

PRODUCT DEVELOPMENT;

EID: 81555207205     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00878.x     Document Type: Article

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