Pizzas: π or square? Psychophysical biases in area comparisons

Marketing Science

Volumn 20, Issue 4, 2001, Pages 405-425

  Krider, Robert E ^a   Raghubir, Priya ^a   Krishna, Aradhna ^a  

^a NONE

Author keywords

Consumer behavior; Experiments; Information processing; Judgment biases; Package design

Indexed keywords

EID: 0035437935     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.20.4.405.9756     Document Type: Article

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