When to give up control of outsourced new product development

Journal of Marketing

Volumn 71, Issue 1, 2007, Pages 49-66

  Carson, Stephen J ^a  

^a UNIVERSITY OF UTAH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247097827     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.1.49     Document Type: Article

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