Product line design and production technology

Marketing Science

Volumn 26, Issue 1, 2007, Pages 101-117

  Netessine, Serguei ^a   Taylor, Terry A ^b,c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

Cannibalization; EOQ; Marketing manufacturing interface; Product line; Scale economies; Segmentation

Indexed keywords

EID: 34247473506     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0216     Document Type: Article

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