Management practices influencing new product success and failure in the United States and Scandinavia: a cross-cultural comparative study

Journal of Product Innovation Management

Volumn 16, Issue 2, 1999, Pages 183-203

  Souder, Wm E ^a   Jenssen, Svenn Are ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; PRODUCT DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT; SOCIAL ASPECTS;

CROSS CULTURAL COMPARATIVE STUDY; SCANDINAVIA; UNITED STATES;

PRODUCT DEVELOPMENT;

EID: 0032659057     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(98)00039-3     Document Type: Article

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