It's the thought (and the effort) that counts: How customizing for others differs from customizing for oneself

Journal of Marketing

Volumn 75, Issue 5, 2011, Pages 120-133

  Moreau, C Page ^a   Bonney, Leff ^b   Herd, Kelly B ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Brand; Customization; Design; Gift; Gift giving

Indexed keywords

EID: 80051739155     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.5.120     Document Type: Article

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