Sequential testing of product designs: Implications for learning

Management Science

Volumn 54, Issue 5, 2008, Pages 956-968

  Erat, Sanjiv ^a,b   Kavadias, Stylianos ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Georgia Institute of Technology ^*

^c GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Complexity; Contingency analysis; Design space; Sequential testing

Indexed keywords

ATTRIBUTE LEVELS; COMPLEX ARCHITECTURES; COMPLEXITY; CONTINGENCY ANALYSIS; DESIGN ATTRIBUTES; DESIGN BUILDS; DESIGN PERFORMANCE; DESIGN SPACE; DESIGN TEAMS; INITIAL EXPLORATIONS; MANAGERIAL ACTIONS; NEW PRODUCT DESIGNS; NEW PRODUCT DEVELOPMENT; OPTIMAL DYNAMICS; OPTIMAL POLICIES; PERFORMANCE FUNCTIONS; PROTOTYPING; QUALITATIVE PROPERTIES; SEQUENTIAL TESTING; STRUCTURAL CHARACTERISTICS; TEST CYCLES; TEST RESULTS; TESTING CYCLES;

OPTIMIZATION; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; SPACE PLATFORMS; TESTING; TRANSIENT ANALYSIS;

DESIGN;

EID: 61849099827     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0784     Document Type: Article

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