Marketing in computer-mediated environments: Research synthesis and new directions

Journal of Marketing

Volumn 78, Issue 1, 2014, Pages 20-40

  Yadav, Manjit S ^a   Pavlou, Paul A ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Computer mediated environments; Digital marketing strategy; Internet and telecommunication technologies; Internet marketing; Theory development

Indexed keywords

EID: 84893085853     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.12.0020     Document Type: Article

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