A framework for conceptual contributions in marketing

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 136-154

  MacInnis, Deborah J ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Conceptual articles; Conceptual thinking; Novel ideas; Theory

Indexed keywords

EID: 79959337452     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.136     Document Type: Review

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