Strategic responses to new technologies and their impact on firm performance

Journal of Marketing

Volumn 68, Issue 4, 2004, Pages 157-171

  Lee, Ruby P ^a   Grewal, Rajdeep ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644286557     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.4.157.42730     Document Type: Review

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