The market valuation of Internet channel additions

Journal of Marketing

Volumn 66, Issue 2, 2002, Pages 102-119

  Geyskens, Inge ^a   Gielens, Katrijn ^a   Dekimpe, Marnik G ^a  

^a TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036004605     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.66.2.102.18478     Document Type: Article

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