Pricing digital content product lines: A model and application for the National Academies Press

Marketing Science

Volumn 28, Issue 4, 2009, Pages 620-636

  Kannan, P K ^a   Pope, Barbara Kline ^b   Jain, Sanjay ^c  

^a UNIVERSITY OF MARYLAND   (United States)

^b NATIONAL ACADEMIES OF SCIENCES   (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Bundling; Choice experiment; Digital products; Internet; Pricing; Product form; Product line

Indexed keywords

EID: 68649110562     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0481     Document Type: Article

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