When good news about your rival is good for you: The effect of third-party information on the division of channel profits

Marketing Science

Volumn 21, Issue 3, 2002, Pages 273-293

  Shaffer, Greg ^a   Zettelmeyer, Florian ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Advertising; Channel Coordination; Distribution Channel; Game Theory; Internet; Third Party Information

Indexed keywords

EID: 0036592407     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.21.3.273.137     Document Type: Review

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